Headline finding: Amazon approved 55.4% of 576 resolved brand-ungating requests in Catalist's Q1 2026 dataset, spanning 155 distinct brands and the window Jan 14 – Apr 23, 2026.
Evidence Panel
- Source
- Catalist internal ungating_requests table
- Queried
- 2026-04-23
- Sample size
- 576 resolved (approved or denied), 155 distinct brands
- Date range
- Jan 14 – Apr 23, 2026
- Methodology
- Approval rate = approved ÷ (approved + denied). Pending and cancelled requests excluded.
- Limitations
- Dataset reflects Catalist client-base selection; may skew toward mid-difficulty brands.
Overall Q1 2026 Metrics
Across 576 resolved ungating requests between January 14 and April 23, 2026, Amazon approved 319 and denied 257, yielding a 55.4% approval rate. The sample spans 155 distinct brands. An additional 73 requests were still pending at the time of analysis and are excluded to avoid skewing the rate.
Of the 155 brands in the dataset, 31 had at least 5 resolved requests each — a sample-size threshold we use below for brand-level tier analysis.
Tier A — Easiest Brands (80–100% approval)
Seven brands in the Q1 2026 dataset approved at least 80% of resolved requests. These are the strongest first-attempt targets for sellers building ungating history.
| Brand | Resolved | Approved | Approval rate |
|---|---|---|---|
| Talisman Designs | 17 | 17 | 100% |
| Huish Outdoors | 9 | 9 | 100% |
| Klean Kanteen | 7 | 7 | 100% |
| Oceanic | 5 | 5 | 100% |
| Stren | 5 | 5 | 100% |
| Luigi Bormioli | 24 | 20 | 83% |
| Hasbro | 5 | 4 | 80% |
Tier B — Moderate Brands (50–79% approval)
Thirteen brands approved between 50% and 79% of requests. Expect a meaningful rejection risk on the first attempt, and plan for resubmission with stronger documentation.
| Brand | Resolved | Approved | Approval rate |
|---|---|---|---|
| Godinger | 9 | 7 | 78% |
| Corelle | 7 | 5 | 71% |
| Atomic | 10 | 7 | 70% |
| Anchor Hocking | 49 | 34 | 69% |
| Superio | 6 | 4 | 67% |
| NRS | 6 | 4 | 67% |
| Spalding | 8 | 5 | 63% |
| Lizard Skins | 13 | 8 | 62% |
| Bullhead Safety Eyewear | 5 | 3 | 60% |
| Yankee Candle | 5 | 3 | 60% |
| DeSantis | 7 | 4 | 57% |
| McDavid | 9 | 5 | 56% |
| Prepara | 32 | 16 | 50% |
| J-B Weld | 6 | 3 | 50% |
Tier C — Hard Brands (20–49% approval)
Eight brands approved less than half of Q1 2026 requests. Sellers should treat these as high-investment attempts — proper documentation, brand-direct invoices, and realistic expectations required.
| Brand | Resolved | Approved | Approval rate |
|---|---|---|---|
| Nicole Home Collection | 5 | 2 | 40% |
| Source Naturals | 5 | 2 | 40% |
| Pachmayr | 8 | 3 | 38% |
| Cuisinart | 11 | 4 | 36% |
| Silicon Mix | 9 | 3 | 33% |
| Franklin Sports | 17 | 5 | 29% |
| HEAD | 14 | 4 | 29% |
| Intex | 34 | 9 | 26% |
Tier D — Hardest Brands (0–19% approval)
Two brands with at least 5 resolved requests in Q1 2026 had no approvals at all. Without exceptional documentation or an existing brand relationship, these are effectively closed categories for new sellers this quarter.
| Brand | Resolved | Approved | Approval rate |
|---|---|---|---|
| Swingline | 9 | 0 | 0% |
| EuroGraphics | 6 | 0 | 0% |
Most-Requested Brands in Q1 2026
Demand is not the same as approval. Intex drew 65 total requests but only a 26% approval rate — a pattern indicating high seller interest in a category where Amazon's gates are tighter than sellers expect.
| Brand | Total requests | Approval rate |
|---|---|---|
| Anchor Hocking | 81 | 69% |
| Prepara | 67 | 50% |
| Intex | 65 | 26% |
| Franklin Sports | 40 | 29% |
| Luigi Bormioli | 36 | 83% |
| Cuisinart | 33 | 36% |
| HEAD | 29 | 29% |
| Lizard Skins | 25 | 62% |
| McDavid | 22 | 56% |
| Talisman Designs | 22 | 100% |
What This Means for Amazon Sellers
Start with Tier A. New sellers who lead with a 100%-approval brand (Talisman Designs, Klean Kanteen, Huish Outdoors) build ungating history with minimum attempt cost. That history then supports Tier B and Tier C attempts.
Budget for 1-in-4 rejection in the middle tier. Tier B brands (50–79% approval) are winnable but require realistic planning — including a resubmission reserve if the first attempt is denied.
Don't chase 0% brands. Two brands had zero Q1 2026 approvals. Without a brand relationship or authorization letter, attempting these wastes time and documentation budget.
Demand ≠ ease. Anchor Hocking has the highest request volume (81) and a strong 69% approval rate. Intex has the third-highest volume (65) but only 26% approval — high interest, high failure.
Related Catalist Research
- Amazon brand ungating hub — 130+ brand-specific guides with proprietary approval data
- How to get ungated on Amazon — step-by-step process guide
- Best wholesale suppliers for Amazon sellers
- Amazon Ungating Success Rates by Brand (Historical) — evergreen baseline with 857 attempts
- Cost of Amazon Ungating by Brand
Frequently Asked Questions
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