NOW Foods vs Wilton

Side-by-side B2B comparison of NOW Foods (1,527 products) and Wilton (334 products) on the Catalist marketplace.

TL;DR: NOW Foods offers 1,527 products and Wilton offers 334 products on the Catalist B2B marketplace. Both are available with brand-direct sourcing and no minimum orders.

B2B brand comparison · Data from the Catalist marketplace · Last updated: May 2026

Quick Comparison

Quick comparison of NOW Foods vs Wilton including product availability, pricing, and brand metrics
Metric	NOW Foods	Wilton
Products Available	1,527	334
Categories	2	2
Brand-Direct Sourcing	Yes	Yes
Enterprise Documentation	Yes	Yes
No Minimum Orders	Yes	Yes

About NOW Foods

The vitamins and supplements industry continues to grow, with a focus on high-quality natural ingredients. NOW Foods stands out with its extensive selection of vitamins and dietary supplements, all backed by rigorous quality testing. Brand-direct pricing ensures competitive rates for bulk purchases.

NOW Foods offers 1,527 products on the Catalist platform across Vitamins & Supplements, Organic & Natural Foods.

View all NOW Foods products →

About Wilton

Wilton manufactures cake decorating and baking equipment for commercial and artisan bakeries. The brand's product range spans piping tips, fondant tools, cake pans, and stacking systems—each engineered for tiered and layered cake construction. Unlike general baking suppliers, Wilton focuses exclusively on the precision equipment that professional decorators and bakeries require for multi-tier designs.

Wilton offers 334 products on the Catalist platform across Bakery Supplies & Equipment, Kitchen Equipment.

View all Wilton products →

Product Range Comparison

NOW Foods

1,527

products available

Vitamins & SupplementsOrganic & Natural Foods

Wilton

334

products available

Bakery Supplies & EquipmentKitchen Equipment

Which Is Right for Your Business?

Both NOW Foods and Wilton are available through the Catalist B2B marketplace with brand-direct sourcing, enterprise-grade documentation, and no minimum order requirements. The right choice depends on your specific product needs and category focus.

• Choose NOW Foods if you need access to their 1,527-product catalog focused on Vitamins & Supplements and Organic & Natural Foods.
• Choose Wilton if you need access to their 334-product catalog focused on Bakery Supplies & Equipment and Kitchen Equipment.
• Source both through Catalist to consolidate orders, reduce shipping costs, and maintain unified documentation across your supply chain.

Frequently Asked Questions

What is the difference between NOW Foods and Wilton for B2B? ▼

NOW Foods offers 1,527 products across Vitamins & Supplements, Organic & Natural Foods, while Wilton offers 334 products across Bakery Supplies & Equipment, Kitchen Equipment. Both are available through the Catalist B2B marketplace with brand-direct sourcing and enterprise-grade documentation.

Can I source both NOW Foods and Wilton from one platform? ▼

Yes. Catalist offers both NOW Foods and Wilton through a single B2B marketplace. Professional buyers can source from both brands in a single order with no minimum requirements, combined shipping, and unified documentation.

Which has more products: NOW Foods or Wilton? ▼

NOW Foods currently offers a larger selection with 1,527 products compared to Wilton's 334 products on the Catalist platform.

Source NOW Foods and Wilton

Access exact pricing, real-time availability, and enterprise-grade documentation for both brands through a single platform.

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